Evolveorvanish ‘market listener’ prize goes to…

Tim Hortons is the perfect example of an ever evolving company that pays close attention to its market and reinvents itself accordingly. From updating the menu to meet nutrition expectations to the use of mobile apps, the company can praise itself for being in a constant dialogue with its market… This is one company that understands the value of listening to its customers to evolve and assert leadership. Clearly, the market returns the favor!


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