Why site traffic, clicks and ‘Likes’ are meaningless for social business

Social Media customers are real, if you know how to engage them!

Here is an interesting Blog Post covering Why Engagement isn’t a Definitive Indicator of Anything Facebook-like-button

 

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2 thoughts on “Why site traffic, clicks and ‘Likes’ are meaningless for social business

  1. It all goes back to the importance of “Quality over Quantity” and that the indicator of “Engagement” is really, really hard to decompose and measure.

    Thanks for sharing the article Zakaria Habib, it’s really good.

    Best regards,
    Pedro Calado

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