Twitter for Business: A Case Study

Many businesses are still skeptical about using social media as a powerful business development tool. Social Media outlets offer businesses a direct exposure to their target audience.

Freed Maxick CPAs Casetwit for biz



The Myth of Internet Privacy

Google has been asked to apply the users’ right to be forgotten by removing them from the search results. Individuals require privacy in their lives but do not necessarily enjoy that right on the internet. Internet users are encouraged to set their privacy setting on each platform. Do all platforms offer the same privacy options? Would that be enough to ensure people have control over their online presence/reputation? What happens to their information when they pass away? There is clearly room for more regulation with regards to internet privacy and internet user protection.

Ethical is the new Social

The need for ethical businesses is strongly evolving as a priority in many industries. It started with the clothing (child labor, workers rights abuse, exploitation…etc) and food industry (use of genetically modified substances, mass farming…etc). This relatively new trend is now a business reality. Companies are to consider nurturing the ethical identity of their business and display honesty and integrity. In the era of internet, the need for honesty and integrity is amplified.

Google understood where this is all going and is going toward allowing users more control over their own information (allowing fake Google + profile nickname). On the European Commissions’ request, they also agreed to stop calling games ‘Free’ if they offer an In App purchase option. This is not going to be the end of it. We will see many of these cases with many other similar companies simply because these companies failed to establish a trust relationship with the majority of their customers.

Terms & Conditions dictatorship: Please Read and Agree to continue using or services.

Terms & Conditions ‘Dictatorship’ : Please Read and Agree to continue using our services.

Do Google, Apple and Facebook know what their customers’ dislike about their policies? It’s not wrong to think that these internet giants have all the tools and capabilities to figure it out and have in fact been fixing issues whenever they arise. The problem with having to be reactive is that it shows a misunderstanding of who the customer is and what he wants. Even worse, it could lead us to think that as long as the company makes profit, it will handle isolated issues when they are escalated but don’t care to address major identified concerns. Let’s be optimistic and hope that these companies haven’t listened to all their customers’ issues quite yet!

Social responsibility can be an extremely profitable marketing tactic but in this new era, a successful business is one that has an ethical responsibility. Ethical business is definitely tomorrows’ business.


Evolveorvanish ‘market listener’ prize goes to…

Tim Hortons is the perfect example of an ever evolving company that pays close attention to its market and reinvents itself accordingly. From updating the menu to meet nutrition expectations to the use of mobile apps, the company can praise itself for being in a constant dialogue with its market… This is one company that understands the value of listening to its customers to evolve and assert leadership. Clearly, the market returns the favor!

Go out and have fun…but don’t forget your Smartphone!

We are slowly, consciously or unconsciously, replacing regular activities with activities linked to social media. We may think that we can add a virtual aspect to our lives, but in reality, social media isn’t an addition but is rather a substitution. Think of it as pouring sand in a glass of water, the sand does not ‘coexist’ with the water. It soaks it in.

Another important aspect of social media is that it transforms the way we live outside of it. This happens when a bike ride around the city becomes an opportunity to post Instagram pictures of your city. Hobbies, passions or even simple daily activities are now sharable content that is created to appeal to a wider network, wider than just ourselves or our direct circle of family and friends as it used to be.

Are we more into activities that could make a sharable content rather than a genuine (sometimes boring) activity where we seek our own exclusive satisfaction? Is social media revealing our vital need for attention, praise and appreciation?